Who we are
WorryTree started life as a simple way to make the CBT techniques taught in therapy stick in everyday life.
What began as one small tool slowly found its way to thousands of people who wanted the same thing: practical help on the days their thoughts wouldn’t switch off. Their feedback has shaped every tool in the app since.
Where we are now
Today, WorryTree (briefly called Luma) is a calmer, clearer space for overthinkers, shaped by everything we’ve learned from the thousands of people who’ve used the app over the years.
WorryTree is a small, independent team. We’re focused on creating simple, affordable tools that help.
We exist because…
Overthinking steals far too much from life. It clouds decisions, fuels worry and leaves you feeling stuck in endless spirals.
We created WorryTree because we believe no one should feel trapped by their thoughts. Everyone deserves small, practical ways to quiet the mental noise and find clarity - even on the messy days.
What we believe
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You don’t need to fix yourself - you need gentler tools that fit into real life.
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Small changes, repeated often, can transform how you relate to your thoughts.
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Mental health support should feel accessible, not overwhelming.
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Calm and clarity aren’t luxuries - they’re everyday essentials.
Why WorryTree isn’t free
We’re sometimes asked why WorryTree requires a subscription. The truth is, keeping an app secure, reliable and up-to-date costs money. From safeguarding your data to developing new features, there are ongoing costs we can’t cut corners on.
But we keep our price as low as possible because we want WorryTree to be accessible and we offer a 7-day free trial so that you can see if WorryTree is right for you. We’d rather stay small and sustainable than load the app with ads, sell your data, or inflate the price.
Our promise
WorryTree isn’t about adding more noise, pressure or endless “to-dos.” It’s about creating small moments of clarity, calm and confidence - one tool, one step, one choice at a time.
If you’re an overthinker, you’re in the right place. And we’re so glad you’re here.
The WorryTree team